I have over 3 and a half years experience in SEO and worked as a PPC search analyst for around 2 of those years. I have since quit the day job and have embarked on an exciting career of website management which brings together all of my knowledge and then some.

I love to question the norm and believe that most of us have a long way to go before we really crack search marketing. I am still reading, researching and testing to find out what works the best and I firmly believe that hard work is the only way to succeed in any business.

In this blog I will journal my opinions on a variety of topics such as link building, keyword research, social media, bid management, conversion optimisation and usability.

I hope you enjoy reading my views and that you will go away knowing more than you did before.